EXTENDED REALITY

AN INTRODUCTION TO THE WORLD OF

XR = E[X]TENDED [R]EALITY

XR stands for Extended Reality. Extended reality represents new mediums for telling stories and communicating with your consumers.

AR enhances real world objects with digitally created assets and experiences. Static billboards that come to life or venues that create new landscapes are examples of AR. 

[A]UGMENTED [R]EALITY

[V]IRTUAL

[R]EALITY

With over 130 million world wide headsets VR is the fastest growing gaming and media tool. VR offers brands focused engagement from their consumers. 

360 degree technology is the most accessible format of new immersive tech. All smartphones now offer 360 viewers and a growing number provide technology to create. 

[360°]

THREE-SIXTY

[I]NTERACTIVE

[M]IXED [R]EALITY

An embeddable experience that brings together the best in technology and real world sensations, IMR is a great way to provide a memorable experience to consumers. 

WHAT DOES THE MARKET SAY

34

%

HIGHER CONSUMER ENGAGEMENT IN VR AND XR COMPARED TO OTHER FORMATS

1

NO.

CONSUMER ENGAGEMENT

18

£

BN

GLOBAL 

MARKET

180

M

VIRTUAL REALITY USERS 

WORLDWIDE

47

%

MARKETING PROFESIONALS BELIEVE XR WILL BE AS IMPORTANT AS MOBILES BY 2023

100

%

MEDIA COVERAGE. ALLOWS FOR ENGAGEMENT ACROSS ALL MEDIA PLATFORMS AND IN REAL WORLD INSTALLATION

Is Extended Reality The Future Of Digital Advertising?

Sol Rogers

EXTENDED REALITY (XR) TRENDS FOR 2020 THAT GO BEYOND GAMING

Kamalika Some

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Andrew Zimmerman

Making the unreal, real: designing for ‘extended reality’